Pop Culture

“This Is It” DVD not expected until 2010
Melissa Ruggieri
October 29, 2009 6:57 PM


If you were holding off seeing “This Is It,” figuring you’d put the inevitable DVD on your Christmas list, thanks to the Grinch that is National Association of Theatre Owners, that’s not going to happen.

The L.A. Times reports today that the film company desperately wanted to release Jackson’s concert documentary in time for holiday sales, which, of course, makes perfect sense. But, since there is typically a 90-day-to-four-month window between a film release in theaters and its arrival on DVD to maximize ticket sales, theater owners raised concerns over such a quick turnaround – assuming the DVD would be out in early December.

Given the limited two-week run of “This Is It”—though don’t be shocked when Sony decides to extend that run, given the film’s tremendous worldwide take after one day—the film company remained hopeful that theater owners would understand the special circumstance. Not gonna happen. Don’t expect this one in stores until early 2010.

What do you think? Were you planning to skip the film in theaters, thinking you could ask for it as a holiday present, or does this time issue make no difference to you?

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