I am no fan of Apple. I’ve often groused about the company’s monopoly on entertainment products – you know, how iTunes requires 83 steps to get a song on any type of MP3 player other than Apple’s iPod.

Stuff like that.

But I am a fan of Apple’s iPod commercials and last night I happily rewound my TiVo a dozen times to replay the latest from the company.

Thankfully, the silhouette concept is back – this time the figures are bopping around against a palette of pastels, their white ear buds the deliberate standout.

And, as usual, the Apple folks have done a fine job with song selection. This kicky ditty is called “Shut Up and Let Me Go” by the British band, the Ting Tings. It’s kind of a cross between Franz Ferdinand and Chic, and while it might not instantly stick in your brain, it’s engaging enough to warrant a dozen playbacks.

Or, you can do the easy thing and check it out here:

http://movies.apple.com/movies/us/apple/ipoditunes/2008/ads/apple_ipoditunes_gamma_20080424_r560-9cie.mov

Posted by Melissa Ruggieri in
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