Prime Outlets in Williamsburg will kick off its holiday shopping season at 12:01 a.m. on Black Friday.
The outlet mall will for its Midnight Madness Pajama Jam. The center’s retailers will offer special sales, and the first 500 people to show up in their pajamas at the center’s promenade will get a gift bag with coupons and merchandise.
The 115,000-square-foot center is on U.S. 60 and has about 120 stores. 